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Art Direction
Limited Edition Print Run
Sustainable Production
Limited Edition Invitation Suite
Stone family
For a 70th birthday event, Mike and Sharon Stone, owners of the Mollie Stone market franchise, wanted to prepare for a high end event that was thematically fitting for the milestone. Xuanlana was commissioned to concept and design a luxe invitation set that would inform the theme of a high-end 70s era party. To solve for this, Lana would create a limited edition set of heavyweight invitations that were hand printed and etched with a gold foil design. These were also enclosed in matching screen printed envelopes affixed with thermographic solar eclipse Forever stamps (that are out of print but were purchased from Ebay) to match the theme—and that would reveal the moon when touched.
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Custom art and design for annual organizational golf fundraiser.
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Art Direction
Illustration
Stakeholder Alignment
RMH “Golf Classic” Event Campaign
Ronald McDonald House
As a high profile charity with localized chapters providing a homebase for families navigating sensitive health challenges, Ronald McDonald House relied on key fundraisers to engage donors and highlight the critical work they do. Xuanlana was hired to help develop event branding and promotional creative that captured what was intrinsically human and intimate to the organizational brand and its signature support model. In doing so, Xuanlan would develop multiple successful event campaigns that leveraged custom creative for the organization and would also be further licensed for other chapter events.
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Develop a consumer deck for New Year’s event
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• Art Direction + Design
• Stakeholder Alignment
• Moodboards + Concepting
• Illustration
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Art direction, design, and illustration by Xuanlana
Additional creative direction and briefs by TCG Collective and Alex Morgan
Kellogg’s NYE Event Consumer Journey Deck
TCG Collective / Kellogg’s
As part of a promotional New Year’s event in their New York Union Square cafe location, Kellogg’s and event production company TCG Collective would organize an evening event targeting a younger adult market. Xuanlana was tasked to help develop the consumer journey deck to help contextualize the experience for the evening and articulate the various activation spaces and the overall look and feel of the event.
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Art direction and management of 60th Anniversary festival campaign creative as well as ongoing creative management of gala event creative
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Campaign Branding
Print + OOH Ad Creative
Event Promotions
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Art Direction and Design by Xuanlana
Design production support by Heather Sourwine
Sausalito Art Festival Event Campaign
Sausalito art festival foundation
An historic institution for over 60 years in the picturesque waterfront town, the Sausalito Art Festival is a nationally renowned arts event bringing in 30,000 people annually and 260 award-winning artists from all over the country. To mark its 60 year anniversary milestone, the festival hired Xuanlana to help with campaign branding and creative as well as concepting exclusive donors-only galas that precursors the public open. Working with the foundation and event planners, she would produce custom creative reflective of the rich history and vibrance of the arts festival itself.