The Xtory Project is led by Xuanlana Nguyen, who has managed art and creative for purpose-driven partners for over fifteen years—driving visual communications to engage audiences more deeply.

In 2001, after working with Arnold Worldwide and the influential Truth anti-tobacco campaign, Xuanlana experienced on the ground how deeply a brand narrative could effect public change. In over twenty years since, she has produced art and campaigns for organizations such as the Ronald McDonald House, Maker Education, Earthjustice, the Children’s Creativity Museum, and the Kapor Center. She has worked with a diverse group of visionaries and creative producers and helped develop ethical standards and best practices in-house—while centering people in the process.

Having studied at the Art Institute of Chicago and UC Berkeley, Xuanlana’s background is rooted in fine arts and community advocacy. And she informs her professional creative roles with deep acumen and sensitivity to the creative process and social impact.

Given this background, she is committed to creative partnership and its deep value to communities when done with sensitivity, intent, and respect.