• Project Goals

  Art direction and management of campaign ad creative across program areas as well as extensive print and digital channels.

• Key Support + Deliverables

  • Art Direction

  • PM + Workflow Management

  • Print + OOH Ad Creative

  • Digital Ad Creative

• Additional Credits + Information

  • Ad creative art direction and production oversight by Xuanlana

  • Never Rest core capital campaign led by Earthjustice internal teams in collaboration with agency Futerra

National Ad Campaign Creative

EARTHJUSTICE

Xuanlana worked with the Earthjustice communications and development team in helping to drive one of its most significant public marketing campaigns as a lead-up to the 50 year anniversary of the organization’s founding. With tight creative alignment and reciprocal coordination with the internal marketing team in tandem with agency Futerra, Xuanlana would help support and inform the campaign through her own update of the organization’s core brand as well as oversee the comprehensive production of extensive ad creative across media. In close collaboration with in-house teams, she would help produce integrated ad creative across national print, OOH, and online channels.