Posts in Digital

  • Art direction and management of campaign ad creative across program areas as well as extensive print and digital channels.

    • Art Direction

    • PM + Workflow Management

    • Print + OOH Ad Creative

    • Digital Ad Creative

    • Ad creative art direction and production oversight by Xuanlana

    • Never Rest core capital campaign led by Earthjustice internal teams in collaboration with agency Futerra

National Ad Campaign Creative

EARTHJUSTICE

Xuanlana worked with the Earthjustice communications and development team in helping to drive one of its most significant public marketing campaigns as a lead-up to the 50 year anniversary of the organization’s founding. With tight creative alignment and reciprocal coordination with the internal marketing team in tandem with agency Futerra, Xuanlana would help support and inform the campaign through her own update of the organization’s core brand as well as oversee the comprehensive production of extensive ad creative across media. In close collaboration with in-house teams, she would help produce integrated ad creative across national print, OOH, and online channels.

Advertising, Digital, Art Direction, Creative Strategy, Print, NonprofitXuanlana NguyenEarthjustice, Never Rest

  • Creative management of rebrand concepting and UI redesign during organizational brand evolution.

    • Brand Strategy

    • UI Design + Development

    • Illustration

Educational Website UI Design

MAKER EDUCATION

As the community and educational arm of the Make Magazine and Maker Faire brands—and the de facto leading voices of the maker movement, Maker Education needed help in its early years to engage and outreach to an extensive community of educators and young makers. It required a hub and an online space to centralize shared resources and community thought leadership, while also clarifying its brand relative to the larger Maker ecosystem. During this time, Xuanlan was hired on to collaborate closely with the team to develop their online presence to make information and resources more accessible for a diverse and growing network of localized Maker community groups and individuals, young and old.

Art Direction, Branding, Concepting, Custom Illustration, Education, Brand Development, Brand, UI/UX, UI Visual Design, UI, DigitalXuanlana NguyenMaker Education, Maker Ed, STEAM, Nonprofit

  • Art direct and design an accessible website that helps reinforce initiative goals and act as a resource for applicants.

    • Art Direction

    • UI Design + Development

Educational Initiative Website UI Design

DREAM.ORG

Born from the vision of Van Jones and Prince, Yes We Code was a national initiative founded in 2014 to provide pathways for underrepresented young people to succeed in the tech sector. With a goal to train and prep 100,000 young people for careers in the technology sector, Xuanlana was tasked to help make the website be more accessible and relevant to its intended audience of young people—while also providing some cogency around its place in a broader Dream.org ecosystem of initiatives

Art Direction, Digital, UI/UX, Education, Nonprofit, UI Visual DesignXuanlana NguyenDream.org, #YesWeCode, Van Jones, Prince, Digital Literacy