• Clarified refresh and codification of core organizational brand standards

    • Brand Strategy

    • Identity Design

    • Narrative + Publication Design

    • Ethical Storytelling

    • Digital Asset Management

    • Stakeholder Alignment

    • Strategy and management by Xuanlana

    • Design by Samantha Lee and Rob Chambliss

Visual Brand Strategy

Earthjustice

As a environmental law firm engaging high-profile cases like DAPL, Earthjustice was in need of an updated and more well-defined visual brand and brand standards during rapid growth and visibility as a way to more cogently engage audiences and partners.

To meet that need, Xuanlana worked closely within the design and communications teams in defining the core visual brand and brand guidelines—building off of what was in place, while articulating both a firmer and deeper sense of the organizational identity.

 

  • Art direction and management of 60th Anniversary festival campaign creative as well as ongoing creative management of gala event creative

    • Campaign Branding

    • Print + OOH Ad Creative

    • Event Promotions

Art Festival + Gala Event Campaign

Sausalito art festival foundation

An historic institution for over 60 years in the picturesque waterfront town, the Sausalito Art Festival is a nationally renowned arts event bringing in 30,000 people annually and 260 award-winning artists from all over the country. To mark its 60 year anniversary milestone, the festival hired Xuanlana to help with campaign branding and creative as well as concepting exclusive donors-only galas that precursors the public open. Working with the foundation and event planners, she would produce custom creative reflective of the rich history and vibrance of the arts festival itself.

 

  • Art direction and management of campaign ad creative across program areas as well as extensive print and digital channels.

    • Art Direction

    • Print + OOH Ad Creative

    • Digital Ad Creative

    • Never Rest campaign by Earthjustice internal marketing team with Futerra collaboration

    • Ad creative art direction and production oversight by Xuanlana

“Never Rest” Ad Campaign

Earthjustice

Xuanlana worked with the Earthjustice communications and development team in helping to drive one of its most significant public marketing campaigns as a lead-up to the 50 year anniversary of the organization’s founding. With tight creative alignment and reciprocal coordination with the internal marketing team in tandem with agency Futerra, Xuanlana would help support and inform the campaign through her own update of the organization’s core brand as well as oversee the comprehensive production of extensive ad creative across media. In close collaboration with in-house teams, she would help produce integrated ad creative across national print, OOH, and online channels.