• Refresh, expand, and codify core organizational brand

    • Brand Strategy

    • Digital Asset Management

    • Equitable Storytelling

    • Ethical Guidelines

    • Equitable Partnerships + Assignments

    • Brand strategy and art direction by Xuanlana

    • Design by Sammy Lee and Rob Chambliss

Brand Strategy + Design

Earthjustice

As a national environmental law organization fighting high-profile cases like DAPL, Earthjustice was in need of an updated and more well-defined brand during rapid growth and visibility in order to more consistently reinforce the organizational identity and engage new audiences and partners.

To meet that need, Xuanlana worked closely with the design and communications teams in defining the core visual brand and brand guidelines—evolving and elevating what was in place, while codifying both a firmer and deeper sense of the organizational identity.

 
 

  • Art direction of organizational brand update and expression across media

    • Brand Strategy

    • Art Direction

    • Commissioned Art / Photography

    • UI Design + Development

    • Print + Direct Mail

    • Creative management and art direction by Xuanlana

    • Photography by Jock McDonald

Museum Brand Refresh + UI Design

Children’s Creativity Museum (Zeum)

Over the course of this organization’s brand evolution and challenges around brand recognition, Xuanlana was helped art direct a brand refresh campaign to help clarify the museum’s core offerings to new families, both local and touring to downtown San Francisco. Working closely with a designer and photographer, she helped expand creative that reflected an updated brand expression that was more authentically fun, vibrant, and smart—and true to what the interactive children’s museum was about.