• Project Goals

  Develop a consumer deck for New Year’s event

• Key Support + Deliverables

  • Art Direction + Design

  • Stakeholder Alignment

  • Moodboards + Concepting

  • Illustration

• Additional Credits + Information

  • Art direction, design, and illustration by Xuanlana

  • Additional creative direction and briefs by TCG Collective and Alex Morgan

NYC Event Experience, Consumer Journey

KELLOGG’S / TCG COLLECTIVE

As part of a promotional New Year’s event in their New York Union Square cafe location, Kellogg’s and event production company TCG Collective would organize an evening event targeting a younger adult market. Xuanlana was tasked to help develop the consumer journey deck to help contextualize the experience for the evening and articulate the various activation spaces and the overall look and feel of the event.