Posts in Event

  • Custom printed invitation set for 70’s-themed event.

    • Art Direction

    • Limited Edition Prints

    • Sustainable Production

Limited Edition Invitation Suite

STONE FAMILY

For a 70th birthday event, Mike and Sharon Stone, owners of the Mollie Stone market franchise, wanted to prepare for a high end event that was thematically fitting for the milestone. Xuanlana was commissioned to concept and design a luxe invitation set that would inform the theme of a high-end 70s era party. To solve for this, Lana would create a limited edition set of heavyweight invitations that were hand printed and etched with a gold foil design. These were also enclosed in matching screen printed envelopes affixed with thermographic solar eclipse Forever stamps (that are out of print but were purchased from Ebay) to match the theme—and that would reveal the moon when touched.

Event Promotions, Event, Print, Invitations, Direct MailXuanlana NguyenBirthday Party, Luxe, Limited Edition

  • Art direction and management of 60th Anniversary festival campaign creative as well as ongoing creative management of gala event creative

    • Campaign Branding

    • Print + OOH Ad Creative

    • Event Promotions

    • Art Direction and Design by Xuanlana

    • Design production support by Heather Sourwine

Art Festival Campaign Creative

SAUSALITO ART FESTIVAL FOUNDATION

An historic institution for over 60 years in the picturesque waterfront town, the Sausalito Art Festival is a nationally renowned arts event bringing in 30,000 people annually and 260 award-winning artists from all over the country. To mark its 60 year anniversary milestone, the festival hired Xuanlana to help with campaign branding and creative as well as concepting exclusive donors-only galas that precursors the public open. Working with the foundation and event planners, she would produce custom creative reflective of the rich history and vibrance of the arts festival itself.

Art Direction, Advertising, Concepting, Creative Strategy, Event, Event Promotions, Fundraiser, OOH, Nonprofit, Event BrandingXuanlana NguyenSausalito Art Festival, Sausalito Art Festival Foundation, Anniversary

  • Develop a consumer deck for New Year’s event

  • • Art Direction + Design

    • Stakeholder Alignment

    • Moodboards + Concepting

    • Illustration

    • Art direction, design, and illustration by Xuanlana

    • Additional creative direction and briefs by TCG Collective and Alex Morgan

NYC Event Experience, Consumer Journey

KELLOGG’S / TCG COLLECTIVE

As part of a promotional New Year’s event in their New York Union Square cafe location, Kellogg’s and event production company TCG Collective would organize an evening event targeting a younger adult market. Xuanlana was tasked to help develop the consumer journey deck to help contextualize the experience for the evening and articulate the various activation spaces and the overall look and feel of the event.

Event, Pressentation, Concepting, Digital Illustration, Event PromotionsXuanlana NguyenKellogg's, TCG Collective

  • Custom art and design for annual organizational golf fundraiser.

    • Art Direction

    • Illustration

    • Stakeholder Alignment

Golf Event Fundraiser Creative

RONALD MCDONALD HOUSE

As a high profile charity with localized chapters providing a homebase for families navigating sensitive health challenges, Ronald McDonald House relied on key fundraisers to engage donors and highlight the critical work they do. Xuanlana was hired to help develop event branding and promotional creative that captured what was intrinsically human and intimate to the organizational brand and its signature support model. In doing so, Xuanlan would develop multiple successful event campaigns that leveraged custom creative for the organization and would also be further licensed for other chapter event

Event, Event Promotions, Print, Art Direction, Fundraiser, Custom Illustration, Illustration, NonprofitXuanlana NguyenRonald McDonald House, Golf Classic