Posts in Concepting

  • Creative management of rebrand concepting and UI redesign during organizational brand evolution.

    • Brand Strategy

    • UI Design + Development

    • Illustration

Educational Website UI Design

MAKER EDUCATION

As the community and educational arm of the Make Magazine and Maker Faire brands—and the de facto leading voices of the maker movement, Maker Education needed help in its early years to engage and outreach to an extensive community of educators and young makers. It required a hub and an online space to centralize shared resources and community thought leadership, while also clarifying its brand relative to the larger Maker ecosystem. During this time, Xuanlan was hired on to collaborate closely with the team to develop their online presence to make information and resources more accessible for a diverse and growing network of localized Maker community groups and individuals, young and old.

Art Direction, Branding, Concepting, Custom Illustration, Education, Brand Development, Brand, UI/UX, UI Visual Design, UI, DigitalXuanlana NguyenMaker Education, Maker Ed, STEAM, Nonprofit

  • Art direction and management of 60th Anniversary festival campaign creative as well as ongoing creative management of gala event creative

    • Campaign Branding

    • Print + OOH Ad Creative

    • Event Promotions

    • Art Direction and Design by Xuanlana

    • Design production support by Heather Sourwine

Art Festival Campaign Creative

SAUSALITO ART FESTIVAL FOUNDATION

An historic institution for over 60 years in the picturesque waterfront town, the Sausalito Art Festival is a nationally renowned arts event bringing in 30,000 people annually and 260 award-winning artists from all over the country. To mark its 60 year anniversary milestone, the festival hired Xuanlana to help with campaign branding and creative as well as concepting exclusive donors-only galas that precursors the public open. Working with the foundation and event planners, she would produce custom creative reflective of the rich history and vibrance of the arts festival itself.

Art Direction, Advertising, Concepting, Creative Strategy, Event, Event Promotions, Fundraiser, OOH, Nonprofit, Event BrandingXuanlana NguyenSausalito Art Festival, Sausalito Art Festival Foundation, Anniversary

  • Develop a consumer deck for New Year’s event

  • • Art Direction + Design

    • Stakeholder Alignment

    • Moodboards + Concepting

    • Illustration

    • Art direction, design, and illustration by Xuanlana

    • Additional creative direction and briefs by TCG Collective and Alex Morgan

NYC Event Experience, Consumer Journey

KELLOGG’S / TCG COLLECTIVE

As part of a promotional New Year’s event in their New York Union Square cafe location, Kellogg’s and event production company TCG Collective would organize an evening event targeting a younger adult market. Xuanlana was tasked to help develop the consumer journey deck to help contextualize the experience for the evening and articulate the various activation spaces and the overall look and feel of the event.

Event, Pressentation, Concepting, Digital Illustration, Event PromotionsXuanlana NguyenKellogg's, TCG Collective