• Project Goals

  Creative direction and management of year-end annual report in printed codex and also formatted for online distribution.

• Key Support + Deliverables

  • Art Direction

  • Creative Strategy

  • Data Visualization

  • Commissioned Art / Photography

  • Ethical Storytelling

  • Stakeholder Alignment

  • Sustainable Production  

• Additional Credits + Information

  • Art Direction for all reports shared here by Xuanlana

  • Design + Production

    • 2018, Rob Chambliss

    • 2019, Halli Herzog

    • 2020, Heather Sourwine

    • 2021, Rob Chambliss + Heather Sourwine, Halli Herzog

  • Photography credited within reports

  • Printing by Lahlouh

  • 2014-2021 full reports directed by Xuanlana available online (2013 not available online and 2015 not managed by Xuanlana)

Annual Reports

Earthjustice

As the most significant environmental law nonprofit in the U.S. with an extensive donor base, Earthjustice develops a substantive annual report to provide insight to key initiatives, victories, financials, and partnerships every year. As a key digest of the broad and critical progress they are making in environmental litigation, the report is a key distillation of the organization’s year in review for donors.

For almost ten years, Xuanlana led the creative management and workflow of an extremely rigorous process in the report’s production cycle, leading and aligning several stakeholders and production teams to meet critical year-end deadlines. Not only anchoring the project logistically in the workflow, Xuanlana provided key creative leadership and art direction to help meet the vision and the tone of the time for each individual year while also honoring the ethical storytelling of partner work and maintaining the highest sustainability standards in production.

• Project Goals

  Art direction of organizational brand update and expression across media

• Key Support + Deliverables

  • Brand Strategy

  • Art Direction

  • Commissioned Art / Photography

  • UI Design + Development

  • Advertising

    • Print

    • Digital

    • OOH

• Additional Credits + Information

  • Art direction and creative management by Xuanlana

  • Design by L. Milton and photography by Jock McDonald

Museum Brand Refresh + UI Design

CHILDREN’S CREATIVITY MUSEUM (ZEUM)

Over the course of this organization’s brand evolution and challenges around brand recognition, Xuanlana was helped art direct a brand refresh campaign to help clarify the museum’s core offerings to new families, both local and touring to downtown San Francisco. Working closely with a designer and photographer, she helped expand creative that reflected an updated brand expression that was more authentically fun, vibrant, and smart—and true to what the interactive children’s museum was about.

• Project Goals

  Creative management of rebrand concepting and UI redesign during organizational brand evolution.

• Key Support + Deliverables

  • Brand Strategy

  • UI Design + Development

  • Illustration

Educational Website UI Design

MAKER EDUCATION

As the community and educational arm of the Make Magazine and Maker Faire brands—and the de facto leading voices of the maker movement, Maker Education needed help in its early years to engage and outreach to an extensive community of educators and young makers. It required a hub and an online space to centralize shared resources and community thought leadership, while also clarifying its brand relative to the larger Maker ecosystem. During this time, Xuanlan was hired on to collaborate closely with the team to develop their online presence to make information and resources more accessible for a diverse and growing network of localized Maker community groups and individuals, young and old.