• Project Goals

  Clarified refresh and codification of core organizational brand standards

• Key Support + Deliverables

  • Brand Strategy

  • Identity Design

  • Narrative + Publication Design

  • Ethical Storytelling

  • Digital Asset Management

  • Stakeholder Alignment

• Additional Credits + Information

  • Strategy, art direction, and management by Xuanlana

  • Design by Samantha Lee and Rob Chambliss

Visual Brand Strategy

EARTHJUSTICE

As a environmental law firm engaging high-profile cases like DAPL, Earthjustice was in need of an updated and more well-defined visual brand and brand standards during rapid growth and visibility as a way to more cogently engage audiences and partners.

To meet that need, Xuanlana worked closely within the design and communications teams in defining the core visual brand and brand guidelines—building off of what was in place, while articulating both a firmer and deeper sense of the organizational identity.

• Project Goals

  Art direction of organizational brand update and expression across media

• Key Support + Deliverables

  • Brand Strategy

  • Art Direction

  • Commissioned Art / Photography

  • UI Design + Development

  • Advertising

    • Print

    • Digital

    • OOH

• Additional Credits + Information

  • Art direction and creative management by Xuanlana

  • Design by L. Milton and photography by Jock McDonald

Museum Brand Refresh + UI Design

CHILDREN’S CREATIVITY MUSEUM (ZEUM)

Over the course of this organization’s brand evolution and challenges around brand recognition, Xuanlana was helped art direct a brand refresh campaign to help clarify the museum’s core offerings to new families, both local and touring to downtown San Francisco. Working closely with a designer and photographer, she helped expand creative that reflected an updated brand expression that was more authentically fun, vibrant, and smart—and true to what the interactive children’s museum was about.

• Project Goals

  Creative management of rebrand concepting and UI redesign during organizational brand evolution.

• Key Support + Deliverables

  • Brand Strategy

  • UI Design + Development

  • Illustration

Educational Website UI Design

MAKER EDUCATION

As the community and educational arm of the Make Magazine and Maker Faire brands—and the de facto leading voices of the maker movement, Maker Education needed help in its early years to engage and outreach to an extensive community of educators and young makers. It required a hub and an online space to centralize shared resources and community thought leadership, while also clarifying its brand relative to the larger Maker ecosystem. During this time, Xuanlan was hired on to collaborate closely with the team to develop their online presence to make information and resources more accessible for a diverse and growing network of localized Maker community groups and individuals, young and old.