Posts in Custom Illustration

  • Art direction of organizational brand update and expression across media

    • Brand Strategy

    • Art Direction

    • Commissioned Art / Photography

    • UI Design + Development

    • Advertising

      • Print

      • Digital

      • OOH

    • Art direction and creative management by Xuanlana

    • Design by L. Milton and photography by Jock McDonald

Museum Brand Refresh + UI Design

CHILDREN’S CREATIVITY MUSEUM (ZEUM)

Over the course of this organization’s brand evolution and challenges around brand recognition, Xuanlana was helped art direct a brand refresh campaign to help clarify the museum’s core offerings to new families, both local and touring to downtown San Francisco. Working closely with a designer and photographer, she helped expand creative that reflected an updated brand expression that was more authentically fun, vibrant, and smart—and true to what the interactive children’s museum was about.

Branding, Art Direction, Creative Strategy, UI/UX, Custom Illustration, Education, Arts Ed, Nonprofit, Print, Print Collateral, DIrect Mail, Brand Identity, Brand Development, AdvertisingXuanlana NguyenChildren's Creativity Museum, Zeum, San Francisco, Museum, Families, Nonprofit, STEAM

  • Creative management of rebrand concepting and UI redesign during organizational brand evolution.

    • Brand Strategy

    • UI Design + Development

    • Illustration

Educational Website UI Design

MAKER EDUCATION

As the community and educational arm of the Make Magazine and Maker Faire brands—and the de facto leading voices of the maker movement, Maker Education needed help in its early years to engage and outreach to an extensive community of educators and young makers. It required a hub and an online space to centralize shared resources and community thought leadership, while also clarifying its brand relative to the larger Maker ecosystem. During this time, Xuanlan was hired on to collaborate closely with the team to develop their online presence to make information and resources more accessible for a diverse and growing network of localized Maker community groups and individuals, young and old.

Art Direction, Branding, Concepting, Custom Illustration, Education, Brand Development, Brand, UI/UX, UI Visual Design, UI, DigitalXuanlana NguyenMaker Education, Maker Ed, STEAM, Nonprofit

  • Custom art and design for annual organizational golf fundraiser.

    • Art Direction

    • Illustration

    • Stakeholder Alignment

Golf Event Fundraiser Creative

RONALD MCDONALD HOUSE

As a high profile charity with localized chapters providing a homebase for families navigating sensitive health challenges, Ronald McDonald House relied on key fundraisers to engage donors and highlight the critical work they do. Xuanlana was hired to help develop event branding and promotional creative that captured what was intrinsically human and intimate to the organizational brand and its signature support model. In doing so, Xuanlan would develop multiple successful event campaigns that leveraged custom creative for the organization and would also be further licensed for other chapter event

Event, Event Promotions, Print, Art Direction, Fundraiser, Custom Illustration, Illustration, NonprofitXuanlana NguyenRonald McDonald House, Golf Classic