Posts in Illustration

  • Creative direction and management of high-volume Quarterly Donor Magazine

    • Art Direction

    • Editorial Design / Storyboarding

    • Commissioned Art / Photography

    • Data Visualization

    • Stakeholder Alignment

    • Ethical Storytelling

    • Sustainable Production

    • Art Direction for all shown work by Xuanlana

    • Additional art direction and design production by internal EJ production teams and support staff, notably design by Heather Sourwine and Rob Chambliss

    • Commissioned photography and art credited within publications

Quarterly Magazine

EARTHJUSTICE

For over eight years, Xuanlana art directed and led the production of the Earthjustice quarterly magazine with a circulation of 100k and growing. She worked with the Earthjustice Editorial, Photo, Design teams—as well as proofreaders, printers, illustrators, and photographers to produce a high-quality, high volume magazine over a three month production cycle

From initial story pitches to art assignments all the way through rigorous internal review and approvals, including fact-checking, proofreading, proofing, and press check, Xuanlana would lead and align an ever evolving team of creative producers to create a 36 page full-color magazine that helped reinforce and expand the organization’s voice as the expert in environmental policy.

In contextualizing the most high-profile, contentious, and often complex issues in our time around climate and environmental justice, Xuanlana had to engage particular considerations around ethical storytelling and often distillation of dense content.

Narrative and Publication, Editorial, Print, Illustration, Data Visualization, Art Direction, NonprofitXuanlana NguyenEarthjustice, Magazine

  • Custom art and design for annual organizational golf fundraiser.

    • Art Direction

    • Illustration

    • Stakeholder Alignment

Golf Event Fundraiser Creative

RONALD MCDONALD HOUSE

As a high profile charity with localized chapters providing a homebase for families navigating sensitive health challenges, Ronald McDonald House relied on key fundraisers to engage donors and highlight the critical work they do. Xuanlana was hired to help develop event branding and promotional creative that captured what was intrinsically human and intimate to the organizational brand and its signature support model. In doing so, Xuanlan would develop multiple successful event campaigns that leveraged custom creative for the organization and would also be further licensed for other chapter event

Event, Event Promotions, Print, Art Direction, Fundraiser, Custom Illustration, Illustration, NonprofitXuanlana NguyenRonald McDonald House, Golf Classic